There’s risk in everything, but don’t listen to the rumors. Entrepreneurship shouldn’t be a trip to the casino. You don’t have to quit your job to get started. You don’t have to drop out of college to get in the game. You don’t have to invest your entire life savings into a new venture. Success or failure as an entrepreneur shouldn’t be treated like a gamble.
Entrepreneurship should be the opposite. It should involve testing and validating ideas. It should involve trusting, but verifying, assumptions. It should be about maximizing upside and minimizing downside. It might not make for a sizzling news story, but why bet it all if you don’t have to? Sure, it’s great knowing you beat the odds, but how will you feel if you don’t?
What follows are several other bits of wisdom I’ve acquired over my six-year career as an ecommerce entrepreneur. I share dozens of other tips in my newest guide, but wanted to share these seven with you, as they’re some of the most important.
